另奕可能 | 传统服饰企业办公空间的革新设计

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空间软装的陈设部分挑选经典的法国家具品牌ligne roset的PLOUM 蓝色沙发等系列，与蓝色吧台、过道，形成空间的视觉记忆点。 For the furnishings and soft decoration, PLOUM blue sofa and other series of classic French furniture brand ligneroset are selected to form a visual memory point of space with blue bar and corridor.

空间软装的陈设部分挑选经典的法国家具品牌ligne roset的PLOUM 蓝色沙发等系列，与蓝色吧台、过道，形成空间的视觉记忆点。 For the furnishings and soft decoration, PLOUM blue sofa and other series of classic French furniture brand ligneroset are selected to form a visual memory point of space with blue bar and corridor.

Ellen.Fu在创立明日风尚时默默地在传统的服装领域奋斗近18年。设计师将明日风尚旗下女装子品牌SMILEGIRL巧妙植入空间，变身SMILEGIRL CLUB。与时尚杂志书架结合，可供直播或场景拍摄同时，又达到休闲、或站立办公多重需求。 Before establishing Mornfasion, Ellen.Fu has been working in the field of traditional clothing for nearly 18 years. The designer puts SMILEGIRL, the women's clothing sub-brand of Mornfasion, into the office space and turn it SMILEGIRL CLUB, which combined with the shelves of fashion magazines. It can be used for live broadcast or scene shooting at the same time, and meet multiple needs such as leisure use or standing office.

样板展示区，营造一种品牌服装店面的陈列样式，陈列衣架直接隐藏嵌入固定。除展示作用外，方便在会议或直播的过程中，直接将服装与客户或受众沟通。 For the display area, the designer creates a brand stores way which hides the hanger for implant fixation. In addition to the display function, it is convenient to communicate with customers during the meeting or live broadcasting.

空间导视设计与极简的空间设计语言统一，将明亮的过道空间与企业文化语境结合，空间体感愉悦，并激励人心。 Signage system coordinated with the overall minimalist space design language, the corridor space coordinated with the cultural context of the company, creates an inspiring space with pleasant atmosphere.

在梳理人事物工作流程关系，公共办公区最后采用“按组半开放”的空间分区。除财务室及老板室外，每个部门组之间没有门的物理区隔，有节奏利用空间错落，达到既隐又开放目的效果。精准地把握日常办公者心理感官与高效能办公之间的平衡。 Sorted out the workflow relationship between things and people, the public office area finally adopted the space partition of "semi-open by work group". Except financial office and boss’s office, there are no doors or other physical isolation between different groups, thus the scattered space could be utilized rhythmically, achieve the aim of keeping opening and ensuring privacy at the same time. Accurately balanced psychological senses and efficiency of office workers.

传统的格子办公泯灭人性，全开放式办公如工厂流水线。事物总由一个极端到另一极端轮回交替。稍微的平衡感弥足珍贵。 Traditional checker office space is devoid of human nature, however, fully open office space gives a feeling of a factory assembly line. Things always go from one extreme to another. Balance is appreciated. 

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消解杂碍柱子，梳理功能、动线，结合采光通风铺设空间体块，进而用数理逻辑、基准线等，建立空间秩序。至此，空间的骨架昭然若揭。由骨架到表皮，最后解构企业文化，消解单调，消解焦虑，铸入企业信心与精神文化。 Eliminated the interference columns, sorted out the relation between function and circulation, placed the massing according to natural lighting and ventilation, so as to establish the space order with baseline and mathematical logic. Now, the spatial skeleton is clear. From skeleton to the skin, and to deconstruct the company culture, the design eliminates anxiety, reflecting confidence and spiritual culture of the company in the physical space.

消解、解构与互动 Dissolution, Deconstruction and interaction 

问题堆叠、设计时间紧迫情况下，设计师并没有一开始就对室内空间进行设计。而是先对整个空间功能和结构的进行梳理，对外部空间改造提出优化方案： 1.建议将经过的户外停车场区域3个车位一并承租，该区域由原来30平方通道，变为接近70平方的户外花园；最重要解决近入大门时经过停车区的极差体验。2.与物业沟通，调整1号楼的大门出入口。设计上确保进入花园区域的独有性。3.在侧门原有飘蓬结构下，打通原有墙，将室内面积拓展多出30平方办公区域。为室内空间和侧门造型的设计改造提供更多可能性。4.建议在制版区利用一楼的层高，搭出一个35平方的钢结构二层作为货品放置仓库。至此，在梳理优化空间后，原有空间基础多设计出100平方左右使用面积。

优化空间结构 原有基础上多设计出100平方面积 新的办公场地在园区的一层，原先进入大门需要经停车区；右边靠墙则是大楼出入口。该空间原先是废弃快递公司仓库。

金色纯净不锈钢墙面过道与方盒大门连接贯通，俯看为T型。设计简洁、高级。呼应“场景性”，形成了有序地空间动线。 The T-shape corridor with Golden Pure stainless steel veneer directly connects with the box door. This simple design responding to the surrounding “scenario”, become the guidance of the space, and formed a clear circulation.

空间造型营造上，无啰嗦废话，使用基本几何体，简洁明快。 Basic geometric form is used in space design to keep the office simple and clear.

不合时宜、好奇心 Inappropriate, curiosity 经验是个好东西也是一个坏东西，好奇心是一切设计艺术的由来。打破日常经验教条里固有思维禁锢，创造一种“不合时宜”的视觉引爆点，是打造场景性与外向空间的核心出发点。 Every coin has two sides, so as experience. Curiosity is the source of inspiration. Surpass the boundary of empiricism to create an ‘inappropriate’ visual tipping point, is the key of embodied nature scenes and extroverted space.

新办公室位于园区一层有着联结外部的地理位置优势，设计师巧妙地改变门与窗的常规尺寸，3X3X3米的大型金色不锈钢方盒大门，突出建筑墙体，落置悬于入口花园混凝土地面。巧妙地与白色外墙、窗口及标识形成对错与呼应。 The new office is located on the ground floor of the park, having the advantage of the geographical location connecting the outside. The designers cleverly changed the regular size of doorways and windows: 3X3X3 meters large golden stainless steel door protruding from the outside wall, suspended and floating on the concrete floor of front yard.

空间回归到精神基点，是空间里人物感官本身。设计师提出打造一个具有“开放性、场景性、互动性”的新型办公空间，与明日风尚未来发展规划处服饰外生活方式多品类变革发展方向不谋而合。明日风尚委托另奕可能对新的办公空间进行大刀阔斧的设计改造。 When the space returns to the spiritual concerns, it’s the sense of space character itself. Designers put forward to create a "opening, contextualized and interacting" new office space, which meets the future development direction of Mornfasion “Beyond the clothing field and embrace the variety of life style”. Thus, Mornfasion commission “Alternability Design” to bring bold transformation to the new office space.

明日风尚是一家扎根中国广州本土近20年的女装设计开发与生产企业。如果突破传统的服饰企业思维，在新办公空间中进行创新设计？ Mornfasion is a female dress design and production enterprise rooted in Guangzhou, for nearly 20 years. How to break through the thought pattern of habitual clothing enterprise, and to bring innovative design into the new office space?

​开放性、场景性、互动性 Openness, Scenario, Interactivity 碎片多元、消解权威、个人话语等。新数字媒介化让原本传统线下终端的行销方式发生新的革命潮流。行销状态的改变决定物理空间转变。 Fragmentation and diversification of information, elimination of authority, raising value of personal discourse, etc. The widely application of digital media aroused a new revolutionary among the traditional offline terminal market. The change of marketing status determines the change of physical space.